Frequently asked questions

What is Layers?

Layers runs your entire marketing department as a team of expert AI agents, coordinated by Elle. It handles social content, paid media, UGC programs, and measurement — end to end.

How do I get started?

Drop your link — a website, an App Store listing, or a GitHub repo — on the home page. Elle's team researches your product and spins up your marketing department in minutes. No credit card needed to start.

What do credits cover?

Credits are spent as agents do work — generating content, running campaigns, producing creative. Each plan includes a monthly allowance, and higher tiers include more.

Do agents post or spend money without my approval?

No. You stay in control at every altitude — nothing ships without your say-so. You can steer from a high level ("launch this campaign") down to the details ("change this headline").

Can I use Layers programmatically?

Yes. Layers exposes a public API and an MCP server, so you (or your own agent) can run marketing without touching the UI. See the Agents page for details.

Can I change plans later?

Yes — upgrade, downgrade, or switch between monthly and annual at any time. Annual billing comes with a discount on every tier.