Loops
Marketing loops that never stop improving
Loop engineering took over how software gets built. Layers brings it to marketing: every channel is an always-on loop that ships work, measures the one signal that matters, and feeds the result into the next cycle. You don't run campaigns — you run loops that compound.
One pattern, every channel
Each channel runs the same cycle: trigger → ship → measure → learn → repeat. Social, UGC, ads, and your SDK are that one loop with different nouns.
The signal is what closes it
A loop isn't a loop until something closes it. Each one optimizes a real metric — reach, engagement, installs, revenue — never vanity output.
State carries to the next cycle
Every result is an input. What won gets amplified, what didn’t gets cut, and the next cycle starts sharper. The loops never reset — they compound.