SDK
Events in, optimization out
The SDK closes the loop where the conversion actually happens — inside your app. It collects event data, and an always-on loop proposes changes, opens PRs, and tests revenue strategies against what the data shows, so the work that drives installs also lifts what each install is worth.
The loop
1 · Trigger
Event data streams in continuously from the SDK — every session, conversion, and drop-off.
2 · Action
Proposes optimizations, opens PRs, and runs experiments against your funnel and revenue strategy.
3 · Signal
Revenue and in-app conversion — the bottom of the funnel, instrumented directly.
4 · Learning
Winning experiments ship; the rest roll back. Each cycle the funnel converts a little better.
↻ and the next cycle starts sharper
Instrument it once
Drop in the SDK and the loop sees the funnel — sessions, conversions, and where users fall off — without you building dashboards.
Optimizations as PRs and experiments
The loop proposes changes and tests revenue strategies, opening PRs you review — so optimization is something you ship, not something you read about.
Closes every other loop
The SDK is where awareness and ads get their real signal: it ties reach, creators, and spend back to installs and revenue, then feeds that truth upstream.