Goal
One goal, and a department pointed at it
Layers starts with your goal, not a pile of tasks. Tell it the number you want — installs, revenue, a launch — and Elle turns it into a plan every loop executes against, so the whole department pulls toward one outcome.
Start with the outcome
Name the result you want — a revenue target, an install goal, a launch date. That becomes the brief every loop runs from.
Progress you can see
Watch the goal move in real time as the loops ship work, so you always know whether you’re on track or need to adjust.
Re-planned as you learn
When results come in, the plan adapts — budget, cadence, and focus shift toward whatever is moving the goal fastest.